Sourav Ganguly for Lux Cozi
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Lux Industries Limited has entered into a new agreement with India’s former cricket captain and current President of the BCCI to be their ambassador for Lux Cozi, Sourav Ganguly.

As well, Lux Cozi is releasing a new ad campaign featuring the international cricketer #PorleEMonKhushi to reach out to greater numbers of customers. The idea is to find connection with their consumers.

Lux Cozi’s pioneering business model seeks to boost the company’s market share in individual regions by introducing Sourav Ganguly as a brand ambassador.

Their goal is to make Lux Cozi into an INR 1000 crore company as quickly as possible, and the brand partnership with Sourav Ganguly is just the beginning.

Ashok Todi, Chairman, Lux Industries, commented, “Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that will be setting new standards. There could not have been a better face than our beloved Dada who could represent us to take our message to our consumers.”

Lux Cozi is one of Lux Industries’ fastest-growing brands and is expected to grow exponentially, enhancing the Company’s brand performance in men’s innerwear.

As one of the earliest in the industry for six decades, Lux Cozi has just taken an important step that will advance its market dominance.

Lux Industries always ensures that it is applying the newest methods of production, constructing creative ideas, and advertising in creative ways that fit different markets.

Sourav Ganguly, commented, “I am delighted to partner with Lux Cozi, an iconic Indian brand. Lux has changed the hosiery industry of the country and has been the forerunner in many aspects setting benchmarks for others in the industry to follow. I hope that together we can take the brand Lux Cozi to newer heights.”

Saket Todi, Executive Director, Lux Industries, remarked, “Lux Industries’ core business strategy includes openness to constant revolution and advancement in our product range and brand identity. As a result, we are thrilled to have Sourav partnering with Lux Cozi. We all hold Dada in the highest esteem, and his popularity continues to grow. We are confident his onboarding as an ambassador of Lux Cozi will help us to collaborate better with our consumers, both in urban and rural markets.”