Siddhant Chaturvedi for Hero MotoCorp
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Hero MotoCorp launches #KhudKiSunLe campaign featuring Siddhant Chaturvedi
With inputs from actor Siddhant Chaturvedi, #KhudKiSunLe spread across several platforms including TV, Print, Digital, and OOH.
The company, Hero MotoCorp, recently unveiled its new campaign called Khud Ki Sun Le for their product Destini 125 Xtec.
A 360-degree surround campaign created to engage audiences across multiple platforms features their brand ambassador, Siddhan Chaturvedi, who delivers a powerful and compelling message to Indian youth.
The company engineered the campaign to encourage the youth to comply with societal expectations by fitting the current definition of what it means to be an accepted and valued member of society. The ad features Siddhant Chaturvedi on a Ducati 125XTEC in a fresh color scheme.
The other kids blindly believe whatever adults tell them, but Siddhant Chaturvedi uses his clever, humorous rapping and infectious beat to enlighten them about the true facts of their choices.
With this campaign, this brand intends to encourage a culture of making fearless choices, along with considered decisions, to produce change and fulfillment in a progressive, inclusive way. This tone reflects the way in which the company talks to the youth in India about trendy things and relatable choices.
Commenting on the launch of the campaign, Ranjivit Singh, the Chief Growth Officer of Hero MotoCorp said, “Our message aims to empower the youth to act on their inclination and normalize making brave choices, for their greater good. This is reflected in our newly launched, Destini 125 Xtec, which has been built with the most ergonomic features.”
“It celebrates the confluence of two worlds – Style and Tech – to create the vehicle of choice for the confident, discerning and opinionated youngster.”
Siddhant Chaturvedi, the brand ambassador of Hero MotoCorp also commented, “KhudKiSunLe is close to my heart for many reasons, one of them being that it reflects my personality. I have seen people not taking easily to being different or choosing the less-traversed path. The obvious reason has either been second-guessing themselves and their gut feeling or going with what the majority favours.”
We can’t wait for this partnership to produce exciting results!
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