Jennifer Aniston has joined forces with Vital Proteins, becoming the wellness brand’s Chief Creative Officer.

Jennifer Aniston has joined forces with Vital Proteins, becoming the wellness brand’s Chief Creative Officer and promoting its ethos of ’empowering others to find wellness from within’.

Aniston has incorporated Vital Proteins into her daily routine since before 2016 and will look to her own experiences with collagen to help build greater awareness around its benefits and help consumers connect to the brand mission: finding wellness from within.

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“We’re really excited to welcome Jen and her valued perspective to the Vital team,” said Kurt Seidensticker, Founder and CEO of Vital Proteins. “We’ve all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic. We are teaming up together to inspire the world to live healthy, and more vibrant lives.”

Aniston has been vocal about her love of Vital Proteins’ best-selling Collagen Peptides, noticing a glow from within and an improvement in how she looks and feels.

“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago,” said Aniston. “Now to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me.”

Vital Proteins will be launching a new campaign starring Aniston in December, which will serve as a day-in-the-life look at how the actor incorporates wellness and Vital Proteins. Directed by Josh and Xander, the campaign will appear across broadcast, social media and digital streaming.