
Alicia Silverstone for Rakuten
Add to Wishlist →
Alicia Silverstone fronts Rakuten campaign

“Rakuten makes it easy to save while you shop,” Alicia told PEOPLEabout the partnership with Rakuten, the shopping platform that offers shoppers opportunities to get cash back at hundreds of retailers, “and working with them to revive Clueless for the Super Bowl stage made sense with how much Cher loved shopping — no doubt she would have tons of Cash Back.”
“Clueless was the first comedy I ever did,” Alicia Silverstone told Vogue in an interview celebrating the film’s 25th anniversary. I found Cher on the page to be materialistic and unappealing. And really annoying, to be honest. Just everything I sort of loathed. But I realized that was just me judging her, and once I started working on her I found all the heart and all the love. She loves her daddy so much! And she’s trying to be a supportive friend, so I just sorta put all of my love and heart into this character with these other aspects that were cringeworthy.”
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
For enquiries, please contact:
About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.