Leni Klum teams up with Superga
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Leni Klum teams up with Superga
The new Superga campaign for Autumn/Winter 2022 showcases the modern trainer with a mix of classic Italian design and a joyful and youthful design.
With her effortless, effervescent, and optimistic style and attitude, Leni Klum perfectly embodies Superga’s Fall/Winter 2022 campaign.
Superga embraces its youthful essence by highlighting Leni’s fresh perspective on what style means in 2022, this meaning being captured by the Fall/Winter campaign that shows her optimism as one of the key principles of the brand, along with timelessness which will forever define its identity.
Leni Klum showcases a mix of iconic and seasonal Superga styles for Autumn/Winter 2022 in a sun-kissed Los Angeles.
A day in the life of Leni Klum captures the glamour, attitude, and energy of LA as she strolls in iconic Superga styles.
Enhanced in its very essence, the shoe exists as the lead character and needs nothing more than a strong, happy personality to emerge and shine.
Superga is proud of their commitment to ethical and sustainable fashion that are made of eco-friendly materials. For instance, 2790 COTW which is made from natural rubber and 1918 SLIDES which are made from faux fur.
Given their common advocacy and propensity to address issues of global change, the model and influencer was the ideal choice for the face of this campaign.
We can’t wait for this partnership to produce exciting results!
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.