Priyanka Chopra Jonas named face of Gloria Vanderbilt
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Priyanka Chopra Jonas named face of Gloria Vanderbilt
The new face of Gloria Vanderbilt jeans is Priyanka Chopra Jonas.
The 40-year-old actress Priyanka Chopra Jonas is working with the company started by the late Hollywood star to promote jeans. This isn’t just a typical clothing promotion – this one is interesting.
Priyanka Chopra Jonas said: “What I love about Gloria Vanderbilt was that it was built by a woman specifically for our bodies, our curves. I really love the campaign — I Have Needs. Fit Them. — because it goes against the norm of women having to constantly conform to people’s needs. This amazing campaign encourages women and inspires them to be themselves — and I think that’s a really important thing, especially coming out of the pandemic.”
In addition to joining forces with cosmetics company Max Factor, the ‘Quantico’ actress, who has been married to former Disney star Nick Jonas since 2018, insists that both brands encompass an “inclusive” spirit.
Priyanka Chopra Jonas told WWD: “When it comes to my hair care line, Anomaly, the idea was to democratize beauty and make sure everybody gets great products that don’t make a hole in your wallet, or the environment. Those are things that were really important to me. With Max Factor, the brand is all about inclusivity, and it’s a legacy brand like Gloria Vanderbilt. I like to associate with brands that are pioneers in their field and leaders in their categories.
“The idea of an association with a public person is to be able to magnify what the brand stands for.”
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
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