APPLE RECRUITS HARRY STYLES TO RECREATE CLASSIC ‘SILHOUETTE’ CAMPAIGN
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British singer Harry Styles has been tapped by Apple for their newest AirPods with Spatial Audio ad. Which showcases dancers that are silhouetted against a bright and colourful background, reminding viewers of the original 2003 iPod ads.
This news comes after the brand announced that iPod devices will no longer be sold by them. Styles can be seen in the video dancing along to his song Music for a Sushi Restaurant, from the album “Harry’s House”.
The AirPods with Spatial Audio devices makes it seem as though the music is coming from all around the listener. With promises of surround-sound and theatre-like audio experience from the brand.
The advertisements can be seen on television, YouTube and will see additional out-of-home and retail store placements across the United State.
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