Vick Hope partners with Liz Earle
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Newcastle’s Vick Hope Joins Liz Earle as First Ever Celebrity Partner - Brand Ambassador - Te Celebrity Group

Newcastle’s Vick Hope Joins Liz Earle as First Ever Celebrity Partner

Newcastle’s Vick Hope Joins Liz Earle as First Ever Celebrity Partner - Brand Ambassador - Te Celebrity Group
Given her own personal enthusiasm for sustainability and improving the globe, Vick Hope is the brand’s first celebrity partner and a suitable ally for the company’s sustainability journey.
Vick Hope declares, “I like Liz Earle Beauty Co. and everything they stand for. The company embodies my idea that beauty and skincare are significant forms of self-care, while also being significantly ecological, ethical, and naturally sourced.”

‘For me, it felt like the perfect beauty brand to partner with as I share many of their biodiversity values and I’m a big fan of the Cleanse & Polish Hot Cloth Cleanser, it’s an iconic skincare staple, so I was thrilled to be one of the first to try the new Glow range, which has helped me keep a healthy glow in these cold winter months.’

Vick Hope, who is passionate about sustainability as well as mental health advocacy and Amnesty International, is thrilled to represent the UK with her Northern voice. Along with University of Sunderland alumnus Jordan North, she co-hosts the BBC Radio One drive-time show. She also co-hosts the Life Hacks show on Sundays with Katie Thistleton.

Discussing how important it is for young people to focus on their wellbeing for their mental health, Vick Hope says: ‘It’s been thrown into sharp focus over the last few years because of everything that’s been going on, but we’ve had a youth mental health crisis in the UK for a lot longer than that. Although, if there’s one positive that we can draw from a very difficult couple of years, it’s that everyone’s realised this is something we have to talk about. ‘

‘Having those conversations, being honest about how you’re feeling and knowing that you’re not alone is what can save people. I, like so many people I know, struggled with my mental health at university, so on a personal level, it’s important that I do everything I can to make sure kids are nurturing their minds and looking after themselves and their wellbeing.’ Vick Hope says.

‘I’m really happy that the BBC have Life Hacks because it’s not the same for everyone. The playing field isn’t level everywhere and not all children have the same resources. Being a part of the British Broadcasting Corporation and being in a position to say for two hours, every Sunday, everyone (no matter where they are) has access to this service where you can tell us what you’re going through and there’s an expert there to support you, that’s really important. It’s why I started broadcasting. You do it because you want to hopefully help, make a difference and share people’s stories.’

Vick Hope is happy to represent Northern voices on the radio and television because she is aware of how much people look up to her.

‘Where you’re from is who you are, isn’t it?’ Vick Hope says. ‘I’m so proud to be from Newcastle! Every time I come home from London, I’m on the train and I see the Tyne Bridge, and I get this jolt in my stomach, and you step off the train and take a really big breath and the air tastes different. That’s how you know you’re home.

‘I feel the most comfortable here, and it’s where I’m most happy. I love the North East and I want everyone to know that. I brought some friends up in the summer and we went on a boat trip in Seahouses and I took them around the countryside in Northumberland – people don’t realise how much rugged beauty we have in the North East. I hope that by being so proud, people who listen to or watch shows I’m doing, see that I’m flying the flag for a place that is the best in the world.’

For Vick Hope the best thing about her job is meeting new people every day, hearing their stories and learning from them. She says: ‘I’m really lucky. You don’t ever get used to it and it’s not wasted on me how lucky I am. What I love most is being able to tell other people’s stories. I think people think as a broadcaster or presenter that you’re like ‘it’s all about me’ – but it’s really not.’

We can’t wait for this partnership to produce exciting results!

Brand partnerships are one of the most effective ways to increase your brand awareness and sales.

If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.

If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.

Our team has more than 30 years’ experience in brokering deals with celebrities, and their influence is incomparable.

For enquiries, please contact:

info@usefultalent.com

About The Celebrity Group

Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.

Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.



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